The level of localization determines your success in the international market. Studies from Common Sense Advisory have shown that half of consumers purchase exclusively from websites in their native language. Moreover, many business communication and behavioral experts agree that trust is the secret to successful sales, and in order to build rapport with your audience, you need to be linguistically on the same wavelength. Apart from having a positive effect on sales, proper localization boosts the reviews of your product from independent media.
It’s not easy to arrange the entire localization process from scratch, as it requires knowledge of cultural specifics as well as experience working with a variety of tools. We often see companies that organize their localization inefficiently, resort to tools that do not help complete their tasks, or lack a clear understanding of how to monitor localization quality and set a budget for it. You might be wondering: What does proper localization look like? What does it entail? With years of professional experience and hundreds of successful projects under our belt, we answer these questions with confidence and have a solid plan of action.
